The unified, sweaty mass of 100,000 people moving and grooving as one unit to the artist on stage. This is the experience that fans eagerly anticipate all year, and artists dream of achieving.
Music festivals are more popular today than EVER before. In contrast to more materialistic boomers or gen-xers, millennial consumers place greater value on experiences over possessions. Trends like this have contributed to the rapid rise in popularity of festivals.
If you observe the current landscape of successful music festivals you will notice that they all tend to emphasize a certain “lifestyle” element. Coachella may have spawned the current term “festival wear” relating to the chic-hippie jean shorts, flowery hats and light tops worn by young female festival goers. Bonnaroo was rooted in the Jam Band community and created the best environment available for fans of that musical genre. Electric Daisy Carnaval launched a movement and popularized the look of EDM Kandi Ravers Continue Reading