Tag Archives: Licensing

Steal This List! 12 Music Partnerships Ideas For Savvy Brands

Steal This List! 12 Music Partnerships Ideas For Savvy Brands

When I started my career in the music industry a decade ago, I never expected to end up as a specialist in brand and music partnerships. I started in artist management and now I work at a talent agency handling brand partnerships for our artist clients.

Working with brandsĀ is creative and different from other aspects of the music industry. Beyond having a grip on the latest trends in music, It’s important to understand the goals of a brand and what they are trying to do with their marketing. Every partnership is unique and brands are always trying to do something new.

For brands, finding the right way to reach distracted consumers is difficult and ever-changing. Using music partnerships as a tactic cuts through the noise – but brandsĀ first need an effective strategy. Continue Reading

How to make money as a songwriter and how a music publisher can help

How to make money as a songwriter and how a music publisher can help

Not everyone who writes music dreams of becoming a global star, performing to millions of people around the world. Some pursue the craft of songwriting as a career. How do songwriters really make money? First we need to start with a few basics. Each song is a composition, and a recording of that song is… Continue Reading