Tag Archives: Marketing

Steal This List! 12 Music Partnerships Ideas For Savvy Brands

Steal This List! 12 Music Partnerships Ideas For Savvy Brands

When I started my career in the music industry a decade ago, I never expected to end up as a specialist in brand and music partnerships. I started in artist management and now I work at a talent agency handling brand partnerships for our artist clients.

Working with brands is creative and different from other aspects of the music industry. Beyond having a grip on the latest trends in music, It’s important to understand the goals of a brand and what they are trying to do with their marketing. Every partnership is unique and brands are always trying to do something new.

For brands, finding the right way to reach distracted consumers is difficult and ever-changing. Using music partnerships as a tactic cuts through the noise – but brands first need an effective strategy. Continue Reading

Hack The Media, 3 Proven Tips For Free Music PR

Hack The Media, 3 Proven Tips For Free Music PR

I’m going to let you in on a secret: No, I’m not revealing my deeply help love of ABBA’s greatest hits or my favorite pair of pants. This is about YOU. This is about a fundamental misunderstanding of the way media – specifically blogs – decide how and what they publish. Your parents, teachers and… Continue Reading

The Cagematch: 21 Ways DIY Musicians And Mainstream Artists Knock Each Other Out

The Cagematch: 21 Ways DIY Musicians And Mainstream Artists Knock Each Other Out

On one side we have the queen DIY musician, Amanda Palmer. Ready to pounce from the other side, we have Taylor Swift, a global music superstar. Who has a better career? Taylor has unequivocally achieved more album sales, ticket sales, merchandise, etc. But who is happier? Who has a nicer life? To some artists, the idea of… Continue Reading

3 REAL ways to get a record real

3 REAL ways to get a record real

Many independent music artists have a burning desire to get a record deal. What does that mean? What happens when an artist signs with a record label? If you dream to one day be on the stage accepting a Grammy Award, or on the stage in front of 20,000 fans in an arena – that journey… Continue Reading