Tag Archives: Music Festivals

Steal This List! 12 Music Partnerships Ideas For Savvy Brands

Steal This List! 12 Music Partnerships Ideas For Savvy Brands

When I started my career in the music industry a decade ago, I never expected to end up as a specialist in brand and music partnerships. I started in artist management and now I work at a talent agency handling brand partnerships for our artist clients.

Working with brands is creative and different from other aspects of the music industry. Beyond having a grip on the latest trends in music, It’s important to understand the goals of a brand and what they are trying to do with their marketing. Every partnership is unique and brands are always trying to do something new.

For brands, finding the right way to reach distracted consumers is difficult and ever-changing. Using music partnerships as a tactic cuts through the noise – but brands first need an effective strategy. Continue Reading

The 23 steps required to start a music festival

The 23 steps required to start a music festival

The unified, sweaty mass of 100,000 people moving and grooving as one unit to the artist on stage. This is the experience that fans eagerly anticipate all year, and artists dream of achieving. Music festivals are more popular today than EVER before. In contrast to more materialistic boomers or gen-xers, millennial consumers place greater value on experiences over possessions. Trends like this have… Continue Reading