When I started my career in the music industry a decade ago, I never expected to end up as a specialist in brand and music partnerships. I started in artist management and now I work at a talent agency handling brand partnerships for our artist clients.
Working with brands is creative and different from other aspects of the music industry. Beyond having a grip on the latest trends in music, It’s important to understand the goals of a brand and what they are trying to do with their marketing. Every partnership is unique and brands are always trying to do something new.
For brands, finding the right way to reach distracted consumers is difficult and ever-changing. Using music partnerships as a tactic cuts through the noise – but brands first need an effective strategy. Continue Reading