Tag Archives: Touring

23 Toxic Habits That Cause Musicians To Fail

23 Toxic Habits That Cause Musicians To Fail

Life is a series of habits. Most of what you do throughout the day happens semi-unconsciously.

Have you ever driven home from a familiar location only to realize that you don’t remember a moment of your drive? That is the result of a habit. Your brain shifts its focus to other matters when you are engaged in a habit.

Habits can be enormously beneficial in every day life – both at home and working at our jobs or passions.

But bad habits can also sabotage us.

Bad habits work against you subconsciously which make them hard to detect. Often it takes an outside perspective to point out bad habits.

Receiving news from someone about one of your bad habits is hard to take. What if we did a little self-reflection today to try and tease out some of the toxic habits getting in your way? What is stopping you from achieving what you set out to do? Continue Reading

The Cagematch: 21 Ways DIY Musicians And Mainstream Artists Knock Each Other Out

The Cagematch: 21 Ways DIY Musicians And Mainstream Artists Knock Each Other Out

On one side we have the queen DIY musician, Amanda Palmer. Ready to pounce from the other side, we have Taylor Swift, a global music superstar. Who has a better career? Taylor has unequivocally achieved more album sales, ticket sales, merchandise, etc. But who is happier? Who has a nicer life? To some artists, the idea of… Continue Reading

8 Steps I Use To Secure Millions In Concert Tour Sponsorship & Endorsement

8 Steps I Use To Secure Millions In Concert Tour Sponsorship & Endorsement

The days of a wrapped tour bus with a brand logo are OVER. You may see them once in a while, but they are historical artifacts from old-school marketing. Today, brands look for real engagement and premium content. In this fractured and messy media environment, brands need to cut through the noise. As tour support budgets dry up at… Continue Reading

The 23 steps required to start a music festival

The 23 steps required to start a music festival

The unified, sweaty mass of 100,000 people moving and grooving as one unit to the artist on stage. This is the experience that fans eagerly anticipate all year, and artists dream of achieving. Music festivals are more popular today than EVER before. In contrast to more materialistic boomers or gen-xers, millennial consumers place greater value on experiences over possessions. Trends like this have… Continue Reading